Besides launching a social media campaign, you need to put in place tools that can accurately measure its performance. These tools help you monitor your campaign journey and assist you in tracking the competition. Unless you keep an eye on how your social media marketing campaign is heading, and what are the fixes required, it will be difficult to achieve the campaign goal you set up.
Best Social Media Marketing Tools
The article lists the 7 most popular social media marketing tools. They can be used to monitor your brand, track competition, and generate leads. Here is the list:
1: Mention
The tool helps you in sharpening your existing marketing strategy. Mention brings forth results based on different metrics including the audience’s intentions, their pain points, and the way they engage online. For social media marketers, the tool seems very handy. As the name implies, the tool reports all the details about your brand mention. For brands, it’s important to track the platforms where they are being discussed.
It eventually helps to create new connections, generate leads, and scale brand reputation.
2: Brand24
Like Mention, Brand24 also gives marketers insights into where and how their brand gets mention across the web. The tool works around social listening to find ways to accelerate your business growth.
The tool comes with a feature called tracking analytics that shows sudden spikes and downfalls in discussion volume around your brand online. If anything of this sort is happening, the tool sends instant alerts.
In addition, Brand24 offers marketers several listening tools to let them discover and attract leads who could be interested in your services. Using the tool, you can search for key topics, discussions, competition, and trends.
3: Awario
If you’re a budding brand, Awario may help you in all your social media monitoring activities. It can help brands grow their brand, traffic, and ultimately, sales. It’s a web app with a slew of advanced features and targeting options in place to track mentions, keyword phrases, and competitor mentions.
The tool isn’t only intelligent enough to track what people are saying, but also what people have already said. Thanks to its historical tracking system. The tool lets you the part of an ongoing conversation as it goes on. Awario catches up on the mentions from social media sites, blogs, forums, news, and Q&A sites to monitor your brand mentions. Additionally, the tool thoroughly monitors your profiles, blogs, forums, and more. You can act on mentions as soon they appear online.
4: Sendible
Sendible eases off the tiring efforts you to manage and track your multiple social media profiles. This all-in-one social media management tool comes packed with comprehensive reporting tools that help you monitor all of your social media profiles in one place. The tool gives marketers the ability to schedule posts and monitor social listening across the profiles.
Sendible lets marketers dive deeper into the most effective keywords, popular times to post, and best times to publish posts. In a nutshell, a business can adopt Sendible to streamline overall social media marketing.
5: BuzzSumo
BuzzSumo is another popular social media tool for monitoring your social media marketing campaigns. It helps you find the key topics that are being shared. The tool even offers web monitoring and tracks your brand on social media. Bloggers can use the tool to search for popular topics to get better blogging ideas.
As a tool helps you discover topics that people like to read on social media platforms, you can devise a better and more effective content marketing plan.
6: Pinterest Analytics
The Pinterest business account comes with a power pack with free metrics. The metrics help you gauge how your Pinterest marketing is performing. The first metric that the analytics measures is your Pinterest profile which tracks the impressions of your pins. The metrics display the data about how many times it’s shown in the feed. It elaborates which pin is seen the most by the users, how many users have saved your pins, and how many visited your website after clicking the website.
The analytics even updates you about those pins that received maximum traction and where those pins were pinned. It will help you find those Pinterest group boards that are doing great in terms of impressions, saves, and click-throughs.
7: Tailwind
The tool, a scheduling app for Instagram and Pinterest helps bloggers access robust analytics features. Using the feature, you can track how well Pinterest campaigns are doing. The metric is important to grow your business. The tool offers an innovative dashboard that gives you a profile performance for the week.
Marketers can see how many new followers their business page received that week. It also tells the number of new pins you pinned and re-pins you received. The tool also offers a graph to visually represent how well the Pinterest campaigns are going. The tool also gives marketers insight into virality score, engagement score, and engagement rate.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.
February 25th, 2019 at 6:22 pm
Thx for recommending Brand24, Tarun!