For a winning SEO in place, you have to ensure a healthy backlink profile. Quality backlinks help you to gain an advantage in search rankings and give you an edge over the immediate competition. Backlinks were always important for rankings, and after the Penguin update, they became inevitable. The update made it loud and clear that the quality of the links will be a judging factor. With the update, Google struck the whip to defeat bulk link spam and link farms.
The attack restricted spammers from going full throttle with black hats. It resulted in the arrival of link-building best practices and a handful of go-getting backlink analysis tools.
Top Backlink Analysis Tools
These tools made the backlink analysis easier than ever. In this article, we will be discussing 5 such specialized tools that will help you in dissect backlink profiles and unearth your competitors’ strategies.
1: Link Miner
Link Miner is our recommended backlink analysis tool for many reasons. Not only it help marketers discover more backlink opportunities, but also lets you explore your competitor's backlink profiling. In addition, it does offer a range of other drool-worthy link-related features.
The USP of the tool is that you can analyze up to 50 backlinks a day free of cost. This is the ability you can access when using the trial version of the tool. While analyzing the backlinks you can preview some metrics about of the website including anchor text, referring website title, and URL. The coolest thing about the tool is that it can break backlinks down into different groups and categories Q&A, blog, and forum.
This is likely to make it easier for you to discover new backlink opportunities and tag your favorite backlinks for later use.
2:URL Profiler
URL Profiler is our next backlink research analysis tool. This is a powerful software-based SEO tool that can be used by marketers to fetch bulk data from sites at a domain and URL level. The beauty of the tool is its ability to group premium tools available to provide comprehensive insights about different link-related metrics of the website.
The tool even helps marketers to execute several SEO-related tasks in one place. So, if you want to pursue content audits, social media analysis, Google penalties, link prospecting, and keyword rank tracking, URL profiler can be your choice. You can use this tool to discover the quality of backlink profiles. Using the tool you can scan through a huge number of links by analyzing a heap of data such as location, link type, and the anchor text.
The tool is quite a great tool that lets you analyze every backlink deeply. To do a deeper data analysis, you have options to customize the settings and investigate URL and domain data separately. So, if you are in advanced stages of SEO, the tool will never let you down. For beginners, it’s a learning curve.
3. Monitor Backlinks
Monitor Backlinks is designed to look at website backlinks and Google keyword rankings. Put simply, the tool is a very handy way to SEO professionals to check their competitors’ backlinks. The tool keeps vigil on backlinks and Google keyword rankings. It sends quick notifications via email as soon change happens to the backlink profile.
The tool pulls out a complete overview of your backlink profile. It suggests you act upon different domains that are helping your SEO efforts. It generates a report detailing deeper insights into the running competition and ranking keywords. The tool empowers you to prepare a strong backlink profile. It will eventually help you with your SEO campaigns. To let this happen, the tool packs with most critical SEO metrics important for ranking and business growth.
An inbuilt graph is available in the tool that enables you to measure different keyword-based site traffic dynamics. The graph digs down crucial information about the backlinks and keywords.
4. SE Ranking
SE Ranking offers a complete collection of SEO tools designed to help marketers control their backlink profile and SEO workflow. Using the tool, you will be able to discover all incoming links irrespective of their origin.
The tool generates a huge chunk of identifiable data with the full list of backlinks, referring domains, and Do/NoFollow links. In addition, the tool also generates the report on the backlink’s status and specifies the anchor text and the Domain Trust score. Its backlink monitoring tool lets marketers discover, track, and analyze the backlinks that have been added to a website. Based on these added backlinks, the tool generates reports if changes occur. The tool’s integration with the search console can help you to update the list of backlinks automatically.
Nevertheless, you can switch between tabs visualize your backlinks, look at the anchor texts, and set up a Disavow file. Needn’t mention Disavow is a way to tell Google what backlinks to consider and what to ignore. The tool also allows marketers to specify additional information on each backlink via custom parameters that he is required to provide manually. These metrics include Source, Price, Anchor type, Category, Backlink manager, setting up dates, Validity period, and Notes.
5. Mention
Our last tool in the list is quite different in some aspects. Mention is particularly designed as a web and social media brand reputation management tool. The reason behind its inclusion in the list is its ability to fetch topical backlinks by keeping track of all online mentions about your brand.
The best part of the tool is that it precisely keeps track of keyword-based mentions in real time. Its influencer discovery feature on the other hand can help you discover renowned influencers in the industry. With Mention, you can set up alerts to receive daily email notifications about mentions on that day.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.
