Regardless of its size and capacity, every algorithm update disrupts the existing SEO practices and forces marketers to mend strategies. Since their inception Google algorithm updates have been talk of the town for webmasters, SEOs and marketers.
Google Panda update was Google’s revolutionary algorithm that aimed at weeding out low-quality, thin content in the search results and to boost unique and read worthy content. The algorithm, when launched, assigned pages a quality classification and was modeled after human quality ratings.
Being a real time update, Penguin 4.0 Update is now a part of Google's core search algorithm, just like Panda. Granularity means it would no more apply penalty side wide, but would be page specific or section specific. Period.
If you were among those webmasters who have noticed extreme ranking fluctuations over the weekend, here is the news for you. Googlers Zineb, Garry Illyes and John Mueller tweeted and confirmed that those ranking swings past weekend were due to a core ranking algorithm that Google rolled out quietly, and not because of penguin.
The search engine platform changed from what it was a few years back. Penguin, Panda and Hummingbird updates have written the script for the transition that led to the inclusion of new and effective strategies in the SEO campaigns, primarily content marketing.
The trends of digital marketing has been changed completely and time has come for webmasters to think on their existing strategies. You need to be more realistic in your attempts to ensure better engagement and escalated audience reach.
Recent panda updates have impacted search results at a greater extent. Matt Cutts' new announcement has its own importance for SERPs. However, you must have a clear strategy to tackle the Panda wrath if your website comes under the scanner.
