How to Select the Best Social Media Platform for Your Business?

Among so many prominent social media platforms, it's tough to choose one that works for your business. Deciding upon a relevant one is a hard nut to crack. Have you ever been in a mess about which social network to use among those available? I know it's tricky to figure out which one will be working in your interest, that's why I am guiding you through a step-by-step process.

Keep in mind, that the selection of a platform depends upon the business you deal in and the industry you serve.

How To Choose A Social Media Platform For Your Industry?

Numerous indicators may help you when choosing a network. However, the following are the quick ones that you may consider:

Filter Your Target Audience

If you find everyone fit to your offering, then it's likely you don't have a targeted audience under the hood. It's of paramount importance to sort out the audience who are interested in what you offer. Once you finish profiling your intended audience, check out the social networks where they get engaged the most. Let's say if you're looking to tap professionals in different industry verticals, LinkedIn should be your preferred destination.

Ask Your Existing Customers

The finest way to explore your audience's whereabouts is just to ask them. Needn't to mention, surveys can help you to get into this. You can ask your customers by mailing or by using anonymous surveys. It will give you an idea of what you should be focusing on.

Explore Social Share Data

Keeping an eye on how your posts are being shared also helps you to find which network you should focus on. More the posts share on a particular network, more the interested audiences you have. Though every social network has its own visitor influx and share counts, you should double down efforts on the ones that are performing the best.

Analyze Your Competitors

Observing competitors closely would be a better social media marketing strategy. You are not alone in your industry, you may have n number of competitors in the bandwagon. Keep a close watch on how your industry is being discussed and what social networks are being used. Another thing to observe is how your close competitors are leveraging the social networks and which social network they visit the most. It will give you a better idea about the major social networking platforms to follow.

Which Social Network To Choose?

Social media platforms are all about engagement and interaction with the audience. Being a digital marketing expert I have been vocal about the need to integrate more than one social network in my marketing plans. I believe every social media platform has its significance and it delivers business benefits in its way. Facebook is the largest social network that serves as a very impactful advertising platform too. You can put Facebook at the top of your list.

If you are serving professional services to clients, having a LinkedIn presence could boost your reach. For image-based marketing, you can go for Pinterest and Snapchat. YouTube would be a suitable choice if you're pretty interested in video marketing to reach customers.

Tarun Gupta

Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.