Link building is necessary for the search engine to recognize your site is worthy of the citation which will, in turn, help you rank better in search results. It can seem like a daunting task but the reality is you can apply simple strategies in your link building quest to get great results.
Easy to Adopt Link Building Strategies
One common advice that you would have come across repeatedly is to create anything that is link-worthy. The ultimate goal for link building is traffic and you are going to get a lot of it if you just implement these simple strategies.
Repurpose your content
You need to first recognize the content that has the potential to reach many users then you can come up with a plan of repurposing it. Repurposing your content comes with some benefits such as helping you get high-quality links and make the most out of your content.
You can repurpose your content by converting it into an infographic, videos, or even a presentation. Infographics can help your users understand your content better and also provide you with the much-needed backlinks. Each platform that you use to repurpose your content have audiences which will increase your reach overtime.
Comment on blogs
Commenting in the blog can one of the easiest tactics to get your hands on some backlinks for your site. You will see consistent growth in the backlinks if you just build an effective blog commenting strategy and actively participating by commenting will show you as an engaged member too. You can connect to new people which will be helpful for future outreach but that does not mean you should keep commenting everywhere, you should identify the relevant blogs that can help you with the rankings.
Images for link building
You already know how good visual information can promote users to share it among their peers, therefore, you should use it for acquiring backlinks too. There are many ways to imbibe visual information in your sites such as creating pinnable images for your blog posts, or images with quotes from celebrities. This can encourage the reader to share it in their own blog thus making way for more backlinks.
Guest blogging
This strategy is never going to get old because it is still the most effective way to gain a new audience and acquire authority links. You need to maintain high-quality while guest blogging as the search engines have ruled out low-quality ones from the competition.
You do not have to look hard for the sites and then go for the ones that advertise about accepting guest posts. If you find a relevant site just go ahead with it and pitch in your content if they accept you are good to go. If you have high-quality content that has the potential to attract the audience none of them would reject it!
Broken links
This one of the smartest tactics you can implement for link building which might need a lot of research but the end results are definitely going to help you. All you have to do is search for blogs that are relevant to your content and then look for broken links.
You can simply contact the owner of the site and let them know of the broken link. You should also be able to create high-quality content for it so that You can ask them to link to your working resource instead.
Now that you know that link building is not that daunting you can simply apply these strategies and it will surely work for all the websites. Initially, you will have to experiment by applying one or more tactics but eventually, you will start acquiring backlinks with lesser efforts.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.
