On several occasions, I have discussed the origin, emergence, and relevance of Pinterest in the social media marketing bandwagon where Facebook and Twitter have already booked their seats. It's tough to believe that since May 2012, Pinterest traffic has turned double what it earlier had. That is why I do believe that ignoring Pinterest means losing business. The article covers twelve Pinterest marketing best practices for marketers. Read on to prepare a better Pinterest marketing strategy.
The buzz is quite clear. Alongside Facebook and Twitter Marketing services, you need to work on your Pinterest Marketing Services strategy to leverage its full potential. Read between the lines to know how these best Pinterest marketing practices are going to help you out.
Best Pinterest Marketing Strategies in 2020
The popularity of images can easily be detected with the invention of Pinterest in Social media marketing. Pinterest is the best thing for visually-driven content. In this article, we are going to learn how online merchants use Pinterest Marketing to drive traffic to their websites.
1. Start With A Right Strategy
The first step towards creating a brand is to create a business account on Pinterest that unequivocally represents your brand. Its advantage over a standard profile is that you can have access to analytics and Pinterest manager. In addition, opt for an SEO-friendly user name to be included in your profile URL, and optimize your profile by filling in all necessary details asked. The last but the most important- set up a Pinterest board. Notably, you need to begin with at least a board, since you can't add pins without having a board.
2. Set Business Objectives
Like other social networks of repute, Pinterest also helps businesses to involve potential customers in a purchase journey. Therefore, a well-defined plan is needed to understand the buyers and engage them in a meaningful buying journey on Pinterest.
To understand your buyers, you can use different Pinterest tags to set up a varied range of conversion events on your site. Only when you see customers leaning towards a few of your tags and events, start shooting your business messages in overtly commercially overtone.
3. Do Ample Keyword Research
Pinterest offers ample opportunity to carry out keyword research on the platform. This reflects a deeper insight into consumers' behavior driven by the understanding of how visually empowered they are. There are ways you can stick to the keyword research on Pinterest to discover the right topics for your pins and boards.
Start with the Guided search. What is this? Guided search helps consumers narrow down their product search and find more relevant results. When the user triggers a search query, Pinterest automatically suggests certain semantically related search modifiers. These indicators ideally indicate some of the most popular search queries for the topic.
4. Optimize Pinterest Boards
When you start creating Pinterest boards, keep in mind your target audience and keywords. This helps Pinterest to categorize and enlist your products. It ideally adds more power to your site's visibility. Pinboards happen to be the first thing that users see when they arrive at your profile.
5. See Through The Pins
Your pins are important to your Pinterest marketing campaigns. Perfect pins are key to a successful marketing strategy, therefore, you need to have a creative drive to produce amazing pins to generate the best campaigns ever. Following are some unsaid rules you should follow to create decisive Pins for your board.
Since most of the Pinterest searches are made on mobile, the optimal aspect ratio for a Pin should be 2:3 (600x900 px). You may choose relatively larger images for desktop display. It's evident that colored pins receive more re-pins from users, therefore, emphasize more on using images with multiple dominant colors.
Pins are created to serve a purpose, thus, stick to that idea. Avoid creating ambiguous pins that don't resonate with your audience. Understand the purpose of each pin created and served. Pins must not be used solely for commercial purposes, they should deliver immediate value to the users.
6. Write Effective Descriptions
Alike Google, descriptions are the staple food for Pinterest profiles, Pinterest board and Pins. Thus, they should be unambiguously right and meaningful. Include all possible details in description fields whenever asked. It will help Pinterest locate and serve images for relevant matches triggered. A good description should describe to users some things including How that product will benefit them; how the product can be used and other interesting facts about the product.
Pinterest allows a description of up to 500 characters that can be viewed easily when a user clicks to see a pin. Avoid using hashtags in the description. They divert users and hardly add any value to ranking.
7. Focus on User Engagement
Like other social networks of repute, user engagement on Pinterest is also of utter importance. Link up your Pinterest accounts to your email signatures and other social networks. This is a nice way to tell your existing followers that you are at Pinterest as well. Pinterest is a place of renowned Pinterest influencers and subject matter experts. Invite some of them at your board and request them to collaborate. This is how you can grow your followers further.
Add worth to your Pinterest images by adding an overlay to it. Images with overlay happen to rank better, if experts are to be believed. Pin at least 5 messages a day. Schedule the pins in advance and shoot them timely. Start following relevant boards.
It will help you build up a network. In addition, keep an eye on how your boards are performing. Measure your performance with Pinterest analytics. The analytics will give you enough details into how your Pinterest profile is performing on different parameters including organic and visual search.
8. Brainstorm About Audience
A client, a customer, or an audience is an end entity, and every business goal is being set towards. Pinterest can't be an exception at all. Before joining the buzz, it is necessary to know who your customers are. If you understand your audience well, you find it easy to paint the strategy with a color they love the most. Once you decide on your audience, set a measurable business goal for your marketing plan. Unless you have a precise success measuring tool, you won't understand whether your tactics are having any real impact or not.
9. Automate Your Pin Strategy
Automation of the strategy starts with seeding your Pinboard with innovative and original content. If you are still struggling with some good content ideas, there is no harm in exploring some of the most popular boards for business ideas and inspiration. I won't suggest you merely focus on your specific niche and business domain.
I assume that you already have explored Pins to add on the Pinboard. But doing it with a priority schedule will always be a great asset. If possible choose some easily available and innovative software to schedule your pins just like you do it for Facebook status updates and Twitter tweets. Create an album to store all your pins together and use it to allow proper attribution.
10. Repin and User Comments
Every single re-pin offers users an opportunity to drive traffic on their respective websites. When you re-pin another's picture on Pinterest, they get notified via email. Then they come to follow you and look through your boards.
This is not to say that it invites a good source of traffic and new visitors to the point. Commenting is probably the most important Pinterest Marketing strategy so far if you want to drive traffic to your website. Whatever you comment, it stays with the picture and acts as a call to action for several reasons.
11. Follow Others
When you follow others on Pinterest you definitely will have the potential for driving more traffic. Each person you follow gets an email notifying them that you are following them. It invites an opportunity to connect with other service users of the same business capacity.
Reporting is another major aspect that plays well in the domain. If you can measure or track your Pinterest marketing efforts and learn the basic statistics to improve and instigate your campaign efforts. If you want to see your campaign succeed and flourish you must have a regular schedule for reporting of your campaigns and strategies.
12. Keep Testing Your Pinterest Strategy
Here again, you may require professional assistance from an SEO services provider or IM experts. Check web analytics to identify the images that are funneling the highest count of visitors to your website, and post more pictures of that kind. You may use web analytics on your website to track the traffic or else can seek help from any other competent software.
Pinterest Marketing Best Practices for 2020: Conclusion
If you dare to think beyond Facebook and Twitter to promote brand and market products, Pinterest would be a great choice indeed. Unfortunately, most marketers haven’t yet thought seriously about tapping into its untapped potential.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.
BrainPulse is well-known SMM Services India provider offering a vibrant range of Pinterest Marketing Services with expertise. We ensure maximum boost in business visibility and audience engagement by Pinterest campaign management.