Most of us misunderstand mobile-friendliness as a practice of keeping web pages resized when content is being viewed on a mobile device. But it’s beyond being responsive. Instead, mobile-friendliness is also about producing mobile-friendly content.
To survive in the highly competitive mobile app market, app marketers need to adopt the right marketing strategy. It’s estimated that marketers spend around $75 billion to scale up their marketing efforts and get more users on board to download
Using the platform, businesses can provide their potential and subscribed customer updates, information and customer support via WhatsApp on the go. Unlike the standard app, a business and a customer both have installed the app on their phones.
Ad networks offer full-fledged infrastructure for both publishers and advertisers to buy ad spots on mobile websites and apps. These mobile advertising networks are equipped with tons of exclusive features designed to serve advertisers and publishers
In a mobile savvy ecosystem especially WhatsApp where most consumers spend more than 6 hours per day on their mobile devices, you can have plenty of opportunities to reach out to customers with irresistible and unbeatable offers.
Text messages are still the most preferred way of communication. This is why marketers choose SMS marketing over other digital marketing mediums to promote their products and expand their customer base. Over the last few years, the trend of using...
Unless mobile websites optimized for search engines, they can't perform well in search engine result pages. It will eventually result in dropped ranking and tanked mobile traffic. It's therefore crucial to give enough attention to mobile SEO.
Now, Google has begun testing this experiment where it will primarily consider mobile version of a website for ranking signals, and automatically fall back on the desktop version if no mobile version is available. The makeshift aims at giving preferential treatment to mobile content when deciding how to rank results.
Since text messaging is a direct communication medium, you should give real-time offers to people. Whether your message is about a sale or a new product, it should describe the benefits of acting now.
