You may have spent a good budget on Facebook ad management, but is that amount able to generate leads and sales? A Facebook ad campaign can only be successful if advertisers design ads and ad structure as per their recipients. If you think that your Facebook ads are not able to deliver discreet results, you should organize your campaign strategy from scratch.
12 Steps to Manage Facebook Ad Campaigns
For naive advertisers, it's a bit daunting to increase ad conversion rates without increasing ad budget. But there are certain ways in which you can improve the Facebook ad management performance without having a hole in your pocket.
I hardly believe that you are reading this because you want to launch your brand new Facebook business page. I am sure you already have one and are willing further to play deep with Facebook ads under the Facebook Marketing Services to explore wide horizons.
1. Create A Facebook Page
Needless to say, if you want to run a successful Facebook ad campaign, you must create a solid Facebook Business Page. There might be several strategies you could adopt while creating the page. Although the article is not inclined to explain all this, you must ensure that your page complements all the norms of a standard Facebook page and sustains enough capacity to draw visitors' attention.
2. Asses The Customer's Worth
A deep analysis of how much a new customer is worth to you would be the next step in ad campaign management. This is a very analytical step and if you find it tough to evaluate there is an easy way to do so. You can go through an extensive SMM Methodology to track a comprehensive user base first before launching the campaign.
To Find out how every individual customer contributes to your business and what is the average time frame for which a customer retains your company. You should also measure how much it costs to attract each customer.
3. Target those who follow your niche
For any specific kind of ad campaign, your target audience is significant. To see your ad campaigns deliver better, pick the followers of specific brands in the same niche. It helps when you try to pitch the same customer base as other well-known businesses. This could be helpful if you do not know much about the audience's age, likes, job titles, etc. To get even better results, you can go ahead with separate campaigns to create a more personalized and engaging message.
4. Create Custom Audience
Rather than pushing ads to the masses, keep them limited to the audience known to you. You could call them a 'custom audience'. Targeting custom audience tenders benefits as you display ads to the people who already know you and have touch points with your brand.
This is quite an interesting phenomenon with pay-per-click management campaigns. You can directly custom audience, a CSV file of your customer database, or a list. If you send a campaign to the custom list of the audience, you will likely have a higher conversion rate. This is the most popular way to get your existing customers back to you.
5. Retarget Online Visitors
It's a great idea to run a Facebook ad campaign using ad-remarketing lists and run ads based on website activity. There are services like 'Adroll' that help marketers to build remarketing lists and run ad campaigns. In business terms, remarketing is a process designed to target and capture that audience who either abandoned the checkout process or left without completing the transaction.
Remarketing is also used to target the audience who visited your website, and searched for certain products but left abruptly. Ad-remarketing is extremely effective if you want to launch a new product or offer an existing product that is relevant to a particular visitor.
6. Test Different Versions of The Ads
Testing multiple versions of an ad helps to find out which ad resonates well with the users. Create several different ads comprising different photos, headlines, and text. When you come to know which ad performs well and may gain traction, put most of your ad budget towards that specific ad.
7. Test Multiple Images To Find One Better
Images used in Facebook ads are significant. To get more out of your Facebook ad management campaign, you should test as many images as possible. Test images in your ad campaigns in both vertical and horizontal layouts. Use image variations, and you'll be surprised with your results.
8. Use Multivariate Testing To Optimize
Facebook's ad-buying interface has consistently been a very powerful tool for very sophisticated targeting, deep segmentation, and experimentation in Facebook marketing. It's always a better idea to experiment with designs to create ad experiments that you can optimize in real-time. Use different campaigns and ad sets with variation. Perform this experimentation across multiple segments to identify what's working across your entire audience.
9. Measure Your Current Cost Per Acquisition
There are several terms associated with Facebook ads such as CPC, CPA, and CPM. In case you need to launch one, all you need to decide which one you would like to add. Either they are entirely dependent upon the business you have and the outcome you expect. It needs time to analyze which one is more suitable for your needs.
10. Intended Audience You Target
No Facebook ad can ever yield the expected results unless you target a range of intended audiences to target your ads. Facebook does offer an interest targeting feature that helps you to set your ad to display for this audience only. Although there could be hundreds and thousands of potential audiences are there, you need to visualize which target audience is suitable for your product and site.
11. The Age And Gender Of The Targets
Since your ad campaign is all about investment and revenue you need to target your audience based on age and gender. Being a responsible SMM Service provider, you need to target specific genders very carefully. You already should have an idea of how to measure the audience's needs and requirements to add value to your ad campaign. Unless you find your product or service complete in every aspect, keep depending on your potential customers.
12. Keep The Budget in Mind
Being a Digital Marketing Services geek, I understand how important your budget is for any campaign. A Facebook marketing campaign can't be an action at all. Time and again it has been proved that money is the core of any paid advertising campaign irrespective of its size, capacity, and strength. Once you decide whether or not you can spend a particular amount, you can use available Facebook tools to set goals for your budget.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.