Brains remember 95% of the information you see in a video, while everyone remembers only 10% of the data they read. Video is more frequent than anything else written, audio, images, etc.
Video Marketing Best Practices
Video marketing can help you share your history with your audience in a much more entertaining, educational, and inspiring manner. From start-ups to businesses, they were understating the power of video marketing.
Nowadays, digital marketers already use video in their marketing strategy. Video content can be designed and created to be an ultimate task but can be managed with the right strategy.
Begin with an objective
You must define your video marketing goals completely before you write a script. You are condemned to waste money and make repeated mistakes without a clear understanding of your video marketing mission.
How do you define a marketing objective for videos? It is quick and easy, think about what your video would achieve in an ideal world. Here are some common objectives of a video marketing strategy :
- Improving leads or conversions of sales
- Enhance traffic or involvement of websites
- Keep your website customers longer
- Construction of brand loyalty
Once you have an idea of your objective, summarise it in a statement of one or two phrases. Whether with your staff or with a contract agency, taking all your talks keeps this at the forefront.
Define the target audience for your video
You should pay attention to find who they are. If you cannot answer this question, you will probably not be ready to take the next step in producing your videos. Ask several questions on the ideal viewers of your videos to define your target audience.
- How old is my target viewer?
- You will find out how and where they consume video online.
- Where does it work for my target viewer?
This helps to streamline the tonne of your video content, particularly for B2B companies.
Avoid open-ended videos focusing on sales
Most people want solutions to their problems, but they don't want a sales presentation to listen to. When your audience gets the idea that you are only interested in their money, your message will just be settled. In other words, you are trying to simplify your life by selling a solution. It's much more interesting, and you will probably see it as worth your time.
Make your videos safe and sound-free
It is important to ensure your videos still convey your message in silence if you plan to share your videos on Social Media Platforms. The vast majority of videos on social media are viewed soundlessly.
Creating interesting content with quality
Just publish a video isn't enough. Take the time to schedule and create a quality video. It's all right if there are other great examples of the same type of video on the web, but the important thing to do is build a B-level version of the same videos that are already available.
A video does not constitute an intelligent sales pitch or content that does not give visitors value. You will lose your viewer if your video is nothing more than an advertisement to pitch your product.
Remember, they would like to learn or understand something for them. You want to learn something, make a good video, and create a connection to your future and viewers.
Do not forget about your CTA (Call-to-Action)
When they reach the end of the video, what do you want viewers to do? Don't let them hang up. Propose a call to action for the next step to be followed:
- Download a content piece
- Register for your emails or videos
- For more information, contact someone
- Purchase online by clicking
- See a different video
There should always be a different place for every item of content you create when you watch your video.
Comprise the tunnel
Not all prospective purchasers seek the same thing. Like when you come to the mall, some serious shoppers are looking for inspiration, and of course, some window shoppers are looking for snacks. Some people are looking for something to do, too.
In a certain way, this is how people search for products and services via the Internet. Some people are ready to sign the dotted line on your website, but most are coming to explore what you can offer. Video can support that, but it must match the buyer's intention or the buyer's achievement.
Test and measure your entire video
Certain platforms will provide insight into the viewer's behavior, including the quantity of your video viewed, the specific contacts that have seen your videos and clicked your CTAs. Analyze this information, and you can begin to understand which videos work well with your audience.
The bottom line
These best practices are important to make sure you get the most from your videos. Save any of these steps, and there will be a lot of chances you have to create a successful, useful, and interesting video.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.