The moment Google had taken up the website's page load speed a key ranking factor, it became the core topic to discuss and implement in the SEO community. Whether we talk about SEO or user experience, page speed is something that usually appears as the key topic to discuss both for webmasters and web hosting companies. A good page speed benefits websites in many ways. Get a glimpse here:
Benefits of SEO
As page speed is a crucial metric in Google's ranking algorithm, it can impact a website's search engine rankings as well. Though the data available to support this notion delivers varied results, webmasters still believe that page load speed may be a very minor ranking factor. However, no authenticated study from giant Google has been presented yet to establish the fact.
User Experience
Page speed impacts user experience more than its impact on Google search rankings. Several studies in this regard have been documented. They observe that slow load times lead to user abandonment and decreased conversion rates. A slight improvement in conversion rate may translate to a small monetary benefit for websites.
Why Web Hosting Does Matter For Improved Page Speed?
Being a novice to the term, you need not to be that technical to run your website as your managed hosting provider handles the process from the back end. When you browse a website, several programs and code files are executed from a computer installed remotely. The computer is also called a web server.
The efficiency and capacity of that remote web server decide the page speed. A web server tends to dispense three major tasks:
Improves The Execution Of Source Code
Regardless of the programming language used, a web server is required to execute thousands of lines of code to render a single webpage. The more the web server takes time to execute all this code more the page takes time to load.
Improves The Execution Of Database Queries
A capable web server is always the need of the hour as any CMS-based website code will have to run database queries to retrieve the webpage content from a database. WordPress websites may trigger over 100+ database queries at a time to render a single page.
Improves The Execution Of Server Files
A standard webpage requires the webserver to serve up dozens of files including images, CSS, Javascript, etc. The faster the server renders them, the faster the web page loads in the browser.
How Web Hosting Companies Manage Faster Loading Speed?
Usually, web hosting providers boast and claim the best with their packages. However, it's better to go with a hosting package that helps to improve your site's page load speed. There are factors that make a hosting package faster:
Dedicated Resources
When you're all set to go live with your website, I'll recommend to choose dedicated or VPS servers. They offer dedicated resources, unlike the shared hosting that keeps other websites from hogging resources from your website.
Adding More Resources
To let the processes execute smoothly and quickly, hosting companies keep adding more processing power and memory. That helps the server execute requests at a faster pace. If you're already running on a shared server, upgrade it to dedicated servers or VPS for fetching more resources required.
Having A faster Hard Drive
Having a solid state drive (SSD) load files much faster than a standard hard drive that results in a faster and improved performance.
Upgrading a web hosting plan or switching to dedicated VPS hosting plans may have a significant impact on page load speed, especially for resource intensive Magento websites irrespective of the platforms they have been made on.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.
December 15th, 2015 at 3:02 pm
Very good and comprehensive compendium of knowledge on the speed of the
charging parties. Congratulations to the author and would recommend to
everyone this article.
December 15th, 2015 at 4:19 pm
These are all truly extraordinary tips for speeding up a site. It fundamentally comes down to fixing and cleaning up your code, ensuring nothing is acting as a burden. A couple of little changes can have a major effect.
December 16th, 2015 at 1:26 am
Hi, thanks for the great article. I had to laugh though, the first time I clicked on the link the page never loaded. The second time it was over 20 seconds. We have the same problem and sometimes it can be very frustrating.
December 21st, 2015 at 6:02 pm
Server speed identifies with how rapidly a server via your web host can react to asks from visitors to see your page.. The all the more rapidly a server reacts to visitors asks for the faster the pages download. That is the reason it is essentially vital to just utilize a reliable web host that has the sufficient base to handle your necessities.