For digital marketers, social media is a vital tool that they use to engage customers and build relationships with prospects. These social platforms are now more than a podium to share posts, tweets, and updates. With over several hundred million daily active users, Facebook has now become a big marketplace for online marketers. If you're looking to attract a huge Facebook or other social media audience to your website or online store, you need to leverage Facebook strategically.
This could be the litmus test for your content marketing approach. Remember, writing a quality article isn't everything, but having good a audience around it is also important. The article covers 12 quality tips to generate quality leads with Facebook. Read on and apply these strategies to generate quality leads with Facebook
Steps to Generate Quality Leads With Social Media
Social media channels can be a powerful medium for generating leads and converting them into actual sales. The article covers a few sure-shot tips that will help you get some hot leads from various social platforms.
1. Use Big Images
Images are more impressive than text and grab eyeballs immediately. It's a proven fact that Facebook feeds/posts with images get 100-120% more engagement than post without an image. While posting your content on Facebook, use big images. Pick an image that is closer to your service and should be able to convey your business message effectively. Prominent images get lots more Facebook likes, shares, comments, and clickthroughs.
2. Keep Short And Engaging Updates
Unlike Twitter, Facebook allows unlimited text in the update. But, it's always a good practice to use fewer words in the update. An update of 2 lines is quite fine. However, you make sure that the update is enticing and acts as an intriguing teaser for your article. Most of your readers read your blog on their mobile device, thus, a short update stretches well in the reading pane. Besides, it also offers them a clutter-free reading experience.
3. Ask Question And Seek Responses
A Facebook update in the form of a question invokes quick responses. Ignite curiosity among the readers by triggering interesting questions. Post questions related to your blog/ article and keep your readership in mind. Let's give an example. Suppose, your article is explaining the specs and features of an upcoming Android phone. The question would certainly make your readers curious and will push them to navigate through your article. There are several types of questions you may ask. This includes fill-in-the-blank, trivia, personal views, etc.
4. Post A Quote From Your Article / Blog
Every article, if written on the right note has at least one line that elaborates that entire article. It gives an idea to the readers, what the article is all about. Choose a paraphrase from your article that's concise and gives your readers a true flavor of your blog. It should be a quote that summarizes your article's main point.
5. Avoid Posting Links
The images and article summaries you post on Facebook are clickable. Thus, you needn't to add the link to your post. It might confuse readers as if the link navigates to some other destination. Keep your update precise and clean. Delete the link in the text of your blog article before posting it online.
6. Share Some Useful Content
Your friends and community would like to see something useful from your end. Avoid posting frequent service and product-related posts. Your fans on Facebook want something that may add value and enrich their lives with information. As a business, you can post educational content, how-to tips, and useful product reviews to get your fans and community engaged. Lifestyle articles could also be a good inclusion.
7. Give Readers A Wrap-Up
It'll be a good idea to give your readers a quick wrap-up of the articles you have published during that week. It will give your readers a chance to go through your articles at a glance. List some of your articles together with two lines of summary and serve them to your readers.
8. Embed A Short Video
Like images, videos also add value to your blog. Make a YouTube or Vine video to show your readers what your blog is all about. Embed it on your Facebook page. If your video is enticing and interesting, your Fans will engage with your post and click through your blog article.
9. Share Other People's Content
There are people and brands around you who write and have great content to share. Sharing other people’s content is also a good strategy in driving more traffic to your blog site. Start sharing blog content from industry leaders, your Fans, and other reputable sources. But make sure, the articles are related to your industry.
Facebook is a stunning platform that gives online marketers a way to reach their potential buyers. To bring more readers to your post, it's important to give them something that adds value and enriches their experience. Unless you're offering rich content to your readers, don't expect a huge readership.
10. Ensure High-Quality Engaging Content:
A content piece with quality and value proposition is the prerequisite for customer engagement. Unless you ensure this, you can fall short of lead expectations. Make sure that whatever the content/pages/infographics you share are of high quality. In addition, the content format should also be enticing and binding which compels users to click on the links you shared.
When promoting your content via social media marketing, give it an innovative touch. Add spice in the content by adding humor, personalization, education, or information. Whether it's your official website, blog, or landing page, produce relevant content at par with the guidelines of the social channel being used.
Content elements viz. Text, images, and links should also be placed well for maximum impact. Every social channel treats and consumes content differently. So, generating and sharing content as per the channel's protocol will help you connect and communicate with the audience effectively.
11. Don't Be Spammer, Offer Them Value
You'll be treated as a spammer If you share your content link quite often and skip engaging people around the content. Sharing your content is part of your social media marketing strategy, but its shouldn't be your sole objective. If you don't stop annoying people with spam and random posts, your lead-generation campaign will fail.
Along with sharing links, make sure you give your audience informative, intriguing and entertaining content that keeps your potential customers engaged to you. Any content that your prospects find entertaining, value-adding, and educating is the right content. Besides your regular website content or blog post, keep sharing sarcasm, witty, quotes, inspiring stories, memes, videos, tutorials or anything that earns the attention of prospects. The more engaged they are, the more the chances of conversion will be.
12. Go Specific and Be Audience Centric
As I mentioned, each social network consumes content differently, thus having a channel-specific social media marketing approach could bring better results. Want to grow your business with high-quality leads? Lead generation services at Brainpulse will help.
Let's take Twitter as an example. Most of the Twitter marketing geeks work this way. When tweeting to your followers, tweet what is relevant and resonates with the followers. If what you shared is something they were looking for, you will get a few great leads for your business. In addition, tweet industry influencers directly. It creates a better impact and increases the brand value. Don't forget to request influencers / existing followers to re-tweet your tweets.
When sharing content on Facebook, make sure you tag relevant influencers or relevant audiences. This is also important to share content and links only to the groups, communities, and lists that are relevant to your niche. The clue is that social media has now become a top-of-the-funnel marketing activity.
It's now considered an evolving tool for brand awareness, education, engagement, and lead generation. If you haven't yet tested it for quality leads for your online/offline business, it's time to go for it.
Conclusion
Facebook is a stunning platform that gives online marketers a way to reach their potential buyers. To bring more readers to your post, it's important to give them something that adds value and enrich their experience. Unless you're offering rich content to your readers, don't expect a huge readership.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.