Marketers spend a good amount of money and effort to make their email campaigns a sure success. To cut the manual intervention, there are several email automation tools available that they can use. This software considerably improves the campaign success and email open rate and reduces the time wasted on redundant tasks.
Best Email Marketing Automation Tools
We have listed here some of the best email automation tools that you can use to take your email marketing to the next level.
OptinMonster
OptinMonster is our first premium WordPress plugin that allows you to automatically manage your email list. Using this email automation tool, you can collect and segment email IDs based on metrics such as the user’s activity, inactivity, cookies, geographical locations, etc.
Moreover, the tool has inbuilt lead generation forms that help you create highly converting lead generation forms. The tool can be easily integrated with all major email service providers. It makes OptinMonster a sure-shot tool to exponentially grow your email list.
RafflePress
This is so far the best plugin to grow your email subscribers by running contests and giveaways. With the help of this plugin, you can host contests and giveaways on your website, blog, or social media platform. This is a paid tool available at 39.50/month (billed annually). Its lifetime license is available for $499.50.
Constant Contact
Constant Contact comes with tons of user-friendly email automation features and is quick and easy to set up. Even if you’re a novice, you can get help from its world-class support, extensive online training, and numerous webinars. Once it’s set up and scheduled, you can easily manage event invitations, registrations, and tickets.
The Constant Contact comes packed with an AI-powered website builder that reduces manual intervention and helps you set up things quickly. In terms of pricing, you can buy its basic plan at $9.99/month. A subscription with full-automation features is available at $45/month.
Sendinblue
Sendinblue is a complete marketing automation software that combines both email marketing services and SMS messages. In addition, they offer a drag-and-drop builder that you can use to create highly engaging emails, build automated workflows, and segment users.
The tool is indeed a great addition to your email marketing strategy as it helps to segment your email list and send hyper-personalized email campaigns to your audience at the right time. Sendinblue comes with a free plan with basic features. Yet, you can get its paid subscription at $25/month.
Drip
This is another top-notch email automation tool. As the name implies, it simplifies the drip email process and makes it faster. Drip has an inbuilt technology called email gathering along with the features like pre-made templates, and drag and drop elements for simple creation. Drip plans start at $39/month.
AWeber
Aweber is a unique email marketing platform with a range of features including a power-packed email automation tool. By using the tool, you can manage your subscribers and email list. Its ad tracking feature allows you to place subscribers in different categories based on what they opted for. The tool comes with both free and paid plans. Its paid plans start at $19/month.
ConvertKit
ConvertKit offers marketers the capabilities of both a CRM tool and an email marketing software. Using this app, you can send highly targeted autoresponders to your subscribers based on their interaction with the emailer.
With the help of this software, you can create autoresponders based on situations. Integration of ConvertKit and OptinMonster helps you segment your emails based on on-site behavior.
You can subscribe to ConvertKit for free with basic features. However, paid plans are available at $9/month.
ActiveCampaign
If you want to create drip email campaigns without any hurdles, active campaign marketing automation can help. The software helps you create drip campaigns based on several parameters including subscriber interaction, behavior, interests, location, and history.
The best part is that the tool acts as an all-in-one tool that handles email automation, CRM, and multi-channel marketing. The tool is available starting at $9/month (billed annually).
MailerLite
In our list, MailerLite is another popular email automation tool with a unique drag & drop editor. It helps to set up email marketing campaigns quickly.
The tool is packed with very advanced targeting features that enable personalization, segmentation, and automation of email campaigns. With MailerLite you can create high-converting and personalized MailerLite signup forms. Its paid plans start at $9/month (billed annually).
Mailchimp
You can set up, send, and schedule drip campaigns with Mailchimp. The campaigns can be designed based on several parameters such as website activity, abandoned carts, and activity or inactivity. You can integrate Mailchimp with OptinMonster to send drip emails. Its paid subscription plans start at $11/month.
GetResponse
Getresponse email marketing automation allows marketers to integrate their newsletters into the calendar so that they can be sent at predetermined times. GetResponse has a powerful autoresponder tool with a drag-and-drop feature for managing the calendar without making much effort.
Using the tool, you can also send highly targeted autoresponders to your subscribers. GetResponse is a great bet if you need a tool that has the combined power of automation tools and responsive templates. If you think beyond free uses of the tool, paid plans with automation features start at $15.58/month (paid annually)
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.
