What is Email Marketing Automation and How Does it Work?

To make your marketing campaign a huge success, your conversation needs to be effective enough to engage the right person at the right time. Be it the campaign scheduling, list segmentation, reporting, and integration, you need complete automation to create and automate email workflows in sync with the way consumers interact with your communication.

What Is Email Marketing Automation?

Email Marketing automation is a process where software tools and a campaign strategy work together to create personalized, relevant, and action-based email campaigns. This helps you convert prospects to customers more efficiently and keep your current customers engaged. Besides, effective automation can boost revenue and increase email marketing return on investment (ROI).

A survey done by Email Monday revealed how fast email marketing automation is growing. The report says that Best-in-Class companies are 67% more likely to use a marketing automation platform.

Here is an example Of Email Marketing Automation

Assume you are a digital marketing firm wanting to send service e-mails to each of your subscribers who subscribe to your digital marketing mailer. This is where email marketing automation helps you. Using automation tools, you can easily build automated campaigns with a variety of triggers, timers, and actions. In addition, you can design unique paths for contacts to follow as they interact with your marketing messages.

Browse our full bucket of Managed Email Marketing services to find out how we can help you in launching an effective, customized, and audience-centric email campaign.

How does Email Marketing Automation help?

Email marketing automation can help you even achieve more out of your campaign. Count on the ways you can engage your audience using a beautifully automated email campaign. There are plenty of automated tools available that offer hand-in-hand ease to create, deploy, and manage marketing campaigns from a central platform.

• Organize and manage contacts
• Subscriber Segmenting
• Campaign scheduling
• Email Marketing Campaign Tracking
• delivering relevant content
• Automate Follow-Up
• trigger based emails
• Content Personalization

With automation, you can easily launch campaigns directed to different contact lists and segments using different business logic viz audience behaviors, interactions, location, history, and much more.

Type Of Emails That Could Be Triggered Using Automation Tool:

• A welcome email to introduce new subscribers to your business
• Follow up with existing customers to recommend other products that they might be interested in.
• Send your customers coupons and giveaways triggered by their shopping behavior.
• Send reminders to the customers who abandoned their cart
• Send emails to re-engage inactive subscribers

1. Welcome Emails

2. Sales Nurturing Emails:

3. Shopping-Cart Abandonment Reminders:

4. Invitation Emails:

5. Date Triggered Emails

Such emails are triggered to shoot email campaigns informing customers that their subscription, account, or policy with you is about to expire.

Benefits of Email Marketing Automation:

More organizations are now using email marketing automation tools/software to automate their email marketing processes. The Automated emails allow them to reach directly into their customers’ inboxes with a personalized message fully tailored to their needs. Here are some of the worth citing benefits of using an email marketing automation solution:

• More relevant communication
• Increased customer engagement
• More timely communication
• More opportunities to cross-sell and up-sell
• Attract the right type of prospect
• Convert more prospects into customers
• Turn customers into raving fans

This is worth noticing that the adoption and improvement of automation is going on with a steady pace. Companies are largely embracing the email automation phenomenon to provide the highest quality personalized content to their subscribers at just the right time. if you haven't yet checked the amazing capabilities that automation can bring to your business, start exploring it now.

Tarun Gupta

Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.