Email Marketing
Despite businesses using several mediums to use for conversation, email marketing is still the powerful one. A 2018 data showed that email marketing is still the most effective marketing channel if compared with social media, SEO, and affiliate marketing. A study conducted in 2017 claimed 85% of adult internet users in the US used emails to communicate. Read on our in depth articles on email marketing campaign strategy, email marketing trends and automation best practices.

Email Automation

Automated email is also called triggered emails or behavior-driven emails. These are the emails that are sent automatically from your email service provider (ESP) in direct response to a user’s specific actions made.  In this section, we will dive deeper in to various aspects of email marketing automation and its impact on email marketing campaigns.

A Guide to the Best Email Marketing Automation Tools

How Does Email Marketing Automation Help Businesses Grow their Audience?

What is Email Marketing Automation and How Does it Work?