It’s awesome if your website is getting found by the millions of your audience. A strategy that could help you in this most effectively is link building. Yeah, that’s true. This year, you have to sharpen your link-building skills. You have to devote time to foster and practice ethical link-building practices to power up your online presence.
Time and again I recommend links as the most important ingredient for any SEO campaign. For a holistic SEO strategy, Link building is something like a staple food. Links help you create audience outreach and generate more organic traffic to your website.
Lately, marketers realized that we have to think of links beyond the ranking instrument. They can be a good part of your brand growth strategy as well. The basic idea behind link building is to grow your website audience and place links on sites that will attract traffic to your website.
What is Link Building?
In layman's terms, link building is the process of obtaining backlinks from other websites pointing to your website. These links act as a bridge that your users use to traverse between pages on the internet. The end goal of making so many validated, authentic, and quality links is to let people throng to your website from many places across the internet.
Quality link building helps on two fronts. One, it helps people discover your website and two, signals Google if your website pages are eligible for a ranking boost in its search results. After the Penguin update, link building has been changed to a greater extent.
Link-acquiring tactics that were deemed significant in the past are now obsolete. Using them now can cause Google penalties and ranking to drop. If you’re new to link building and finding out safe ways to build links, this quick guide will help you.
Best Link Building Strategies For Getting Backlinks
If you haven’t yet in place a solid link-building strategy or struggling with an existing one, we have this article written for you. It will dive into details of how to jot down a proper link strategy to help you with a better-linking plan or alter the running one.
While you’re exploring linking opportunities, make sure you only engage with high-authority websites. Obtaining links from a low or spammy site could be lethal. To begin, shortlist some high-quality and popular guest post sites. Guest posting on sites other than yours brings direct benefits. It ensures that your content is seen and links are clicked by enthusiastic readers.
1. Discover Who Your Audience Is?
Unless you know who is the right audience to visit your blog, your efforts will be futile. This means, for effective link-building strategies, two things are decisive - One, who your audience is, and two, how they can be found. Both are important if you want to grow your audience. An irrelevant audience doesn’t sustain longer. They can’t accelerate your growth speed since they are less interested in your offerings.
Therefore, before hunting down a relevant and interested audience, you should know who is your audience and what they look like. For instance, if you have just developed software to manage CRM solutions, your immediate audience would be marketing companies and entrepreneurs who use the application. In addition, you might also target budding startups that could benefit from the software. Produce your newsletter/content piece that can create connections. Syndicate the content with a link navigating to your primary website.
If your content serves its purpose, educate them about something they were struggling with and if the content binds your audience, they will visit your website by clicking the link given. They are the people who would be your next customers. You may intensify your audience search further to find a more targeted audience.
2. Find Where Your Audience Is?
As you have sorted your audience, go full throttle to find them. Make a list of websites, social networks, or video streaming channels where you can find them. We assume that your audience (who could be interested in ERP) will be there. Find those relevant platforms that already appeal to your desired audience. If you manage to get links from these websites, you could reach your new audience.
Once you’re done with a list of popular, relevant guest posting websites, the next thing is to start creating engaging content. Make sure that your content matches the criteria of the website you’re pitching the topics. The more you produce awesome content for your audience, the more you will be able to build up more links for your website.
3. Write Link Worthy Content
A well-researched, informative, and educational content can serve two purposes. One, it appeals to the audience you are targeting and two, compels others to link to your content. If you have written a solid long-form article on interlinking filled with facts, data, stats, and referring resources, others would surely link you as a resource in similar content. This way more people will get in touch with it and click your link to visit your web page. To make your content awesome, make sure it’s well-structured and nicely written.
In addition to the links from guest posting sites, you can also obtain the links from local news sites. Request influences mentioned in your blog in their reviews. You can also offer them a product or service for free in exchange for a review and a link on his or her blog.
Another powerful way to grab quality links is to produce content and blog posts that are worth sharing. Keep sharing well-written, value-loaded articles that the audience loves to read and share. In addition, you may also publish useful and information-rich infographics for getting high-quality backlinks for your website on other platforms.
You may take advantage of freely available online tools to create eye-catching infographics. If it’s sharable and visually appealing, it would find other websites that will share it on their posts with a backlink to your website.
4. Get Quality Backlinks from Authority Blogs
Be sure, I am not talking about spammy guest posting. All I am intended to recommend to find those websites that work in your niche and fit the specific topic of your blog post or article. Those are authority websites with several hundred information-soaked posts written and published. You can find opportunities there to publish your post and get a backlink directing your website. If your content fits their niche, they will surely allow you to publish your post.
Before setting up a post, find the right guest post site and do some research. Instead of choosing a guest post site with a good readership, better to go for a niche-specific site from where your target audience is likely to read. It’s completely futile to publish a gadget review on a financial domain as your audience won't be there.
Once your post is published there, visitors will come to your website following your link. If the visitors find your blog topics on your website engaging, you will see higher chances of conversion and returning visitor traffic.
5: Reach out to Influencers
You can connect to influencers besides writing effective content and publishing them on authority websites. Influencer marketing is now the most popular method of outreach. The process involves industry experts and influencers who promote your products and services at your request.
Contact them and explain to them about the content or product. Request them to write about it in detail, review it, and link to it. If they find it worth sharing, they will write about your product with a link to your product page. In exchange, you can offer them free subscriptions, giveaways, or gift cards. While contacting them via email, make the communication personalized. Don’t send automated emails or fluffy text messages to reach out.
6: Get Backlinks from Social Networks
If you’re confident of your content and its value offering, hit social media channels. Share your content there with an interested audience. Tell them why your article is worth reading. You can find a huge social media community that may like your articles and blog posts. Use Facebook, Twitter, and Instagram to share your posts for exposure. You may also tweet or send DM to specific persons whom you think may like your article.
They would be more than happy to link your article as a great resource in their communication with their followers. This way you can gain even more backlinks and organic traffic to your website. With these six sure-shot steps, you will be able to create a better serving link-building strategy for your next SEO campaign. Read on and adopt them. I will come up with some advanced link-building methods soon.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.