In the times when e-shopping has become a craze, an ecommerce website ought to bring down clutter and introduce new and innovative features for convenient shopping experience. We have already seen portals launching several new features like 360-degree product reviews, dynamic product search and product filtering to enhance user experience. If you have plans to float an e-commerce website, there are few elements your website should have. These elements help you stay relevant and engage more buyers.
Top 10 Features An Ecommerce Website Must Have
Keeping things simple and accessible is a norm for every online website, ecommerce portals are no exception. Ease of use is the first thing that buyers look for when they arrive at a website. Make sure that when buyers are in, they find products faster and without getting tangled.
Buyers are impatient. They may consider other websites to buy their product if they stuck midway on yours. To see them stay longer, you must focus on user experience. Give them quick tools for product comparison, shopping categories and product filtering.
You can’t sell like a pro with an ordinary product image and a few lines of the product description. Buyers now prefer to see products in different angles. They zoom in and zoom out product images to get an almost actual feel of the product.
Beyond this, the clarity and resolution of the product images are also crucial. Blurred or slowly loading product images lead to drop offs and cart abandonment.
When showcasing products, you should focus on images. Display multiple high resolution photos per product.
Google’s Mobilegeddon already drew the line. Websites without their mobile versions should be ready for consequence in 2017. With the growing trend of purchases through mobiles, sellers are required to offer buyers a clutter-free buying experience. They ought to launch a responsive version of their ecommerce website that adapts to every device it’s being accessed on.
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Shoppers are getting smarter. They read reviews by fellow buyers before resorting to final product purchase. You will be amazed to know that most of the buyers consider star rating on a product as an important parameter for making up their mind. While adding reviews, don’t get biased. Posting only positive reviews on the page may send signals that they are either sponsored or fake. Give equal space to both negative and positive reviews on product pages. It brings authority.
You must have seen e-retailers pouring a bunch of promotional / special offers through email social and text. The trend comes to the next level with on-site promotion of special offers. Ecommerce websites are now showcasing special deals atop of the website. It motivates buyers to buy more and spend more time on your website.
Allow your buyers to bookmark their favorite products on your website. Adding wish list option enable users to shortlist certain products they want and will most likely buy in future. Given that, it serves as an opportunity for your product to get shared more. When buyers share their wish list further, products in the list receive more traction.
You must have noticed a carousal ‘you might also like’ floating with a handful of products listed when you purchase a product. For example, you buy a mobile phone from an e-store, and you see a section ‘you might like this’ with few attractive mobile covers that you can buy along with the product. With option in place, you can create opportunity for more sales. Other ways to add related items are by including similar product categories and section such as ‘people who bought this item also searched for’. Sounds familiar!!!
Buyers need answers for their product related queries if purchase is expensive or complex. A FAQ section in your ecommerce website will infuse trust and cement customer confidence. For example, a buyer buying expensive jewelry could have questions in their mind related to the certifications, shipping options, product authenticity and return policy. The answer to these questions should be added in the frequently asked questions sections. Usually, your FAQ section should be like a self-help area to address common customer problems.
As we are more inclined to e-shopping, our online identity and transaction details are constantly under threat. A minor miss could lead to a serious identity theft and financial breach. If you are floating an e-commerce website, you must protect customer information and take steps to ensure privacy. Major Ecommerce platforms like Magento development and WordPress come preloaded with required security features. Another must-have e-commerce security features you may consider for your website are:
- SSL certificate
- Two-factor authentication: adds an extra layer of security by requiring
- Use a firewall
- Privacy policy link in footer
In times when Apple Pay and PayPal are changing the way we transact, e-commerce websites need to adopt advanced payment options for quick and safe payments. More the payment options you offer, more the trust you will be able to build. Add as many options you can, since users prefer distinct channels to pay through. Transparency in payment options enhances brand value and infuses trust.
Tarun Gupta, CEO of Brainpulse Technologies, is a prolific author and digital marketing specialist. His insightful writings span SEO, content marketing, social media strategy, and email campaigns, offering invaluable expertise to businesses worldwide. Tarun’s contributions continue to shape the digital marketing landscape, guiding success in multiple niches.
